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For decades, the relationship between consumers and brands did not change much. Consumers were loyal to brands they liked and trusted, sticking with established brands through thick and thin. Even if a consumer was interested in switching to a new competitor, there was an alarming lack of documented reasons or evidence to prompt a switch.

Online reputation reviews have to be a part of every brand’s marketing strategy. Customer reviews are an outstanding way to gain new customers, especially as the digitization of business has made accessing an endless supply of reviews possible with the click of a button. Convincing customers to take time out of their busy day to write a positive[…]

In the digital age of sales, marketing, and customer service, information is oftentimes the key to success. Having easy access to comprehensive data and information about your customers and potential leads is an absolutely vital component to remaining competitive. It is this unquenchable thirst for data that makes a centralized Customer[…]